BERENIK DANCE PERFORMANCE - FASHION WEEK NEW YORK - SPRING/SUMMER 2018

S/S 18 SHOWCASED BRUSA’S TRADEMARK COLLECTION OF HIP, COMFORTABLE, FUNCTIONAL AND ATHLETIC SILHOUETTES WITH AN ALL-IMPORTANT EDGE. ALONG WITH THE SPORTY SHAPES, SNAKE PRINTS AND THE NEUTRAL COLOR PALETTE OF WHITE, CREAM, RUST, BLACK AND KHAKI ALLOWED FOR A MAJORITY OF THE COLLECTION TO BE POSITIONED AS UNISEX, GIVING THE BRAND A BROADER SPECTRUM OF CUSTOMERS OF ALL AGES AND GENDERS.

The collection showcased everything from blouses, pants, shorts, dresses, jackets and jumpsuits to leather accessories, bags, shoes and sunglasses. New items introduced for the brand this season included underwear, swimwear, leggings, rain jackets and rain pants.  Key fabrications used this season were linen, cotton, silk, cupro, rayon and a functional outwear fabric, which lent a high tech touch.

BERENIK designer Veronika Brusa’s inspiration comes from her “crazy” mind (her word). She looks at a collection like a painting, adding color, shape or texture until she feels it’s perfect. With her trademark extreme attention to detail, the S/S 18 collection’s main source of inspiration emanated from a series of Duplo/Lego masks of artist Marcin Gajewski. These abstract masks were printed on fabrics and embroidered on garments and bags, symbolizing community, rituals and togetherness. The designs play with the irony of beauty and individuality, a core value of BERENIK’s contemporary style.

FASHION WEEK NEW YORK
BERENIK returned once again to New York Fashion Week this season to unveil their Spring/Summer 2018 collection with a Performance and Presentation on Tuesday, September 12th, 2017. The event took place at its recently opened U.S. flagship store in Soho. (419 Broome Street, NYC)

Casted by Gilleon Smith, 46 movement and performance artists and 54 models, all wearing masks and ensembles from the BERENIK Collection, walked in a straight line together around the streets of Soho into the store where the Presentation and Performance began promptly at 6:00PM. The models were positioned around the store, while the acclaimed Pascal Rekoert choreographed routines for the performance artists to dance seamlessly throughout room for the entire 60 minutes. 

For the fifth season in a row, the brand’s styling team included makeup artistry by NU EVOLUTION and hair looks created by Prive By Laurent D.

Collection Retail prices $75 - $950;

CREDITS
ALL DESIGNS/CONCEPT #BERENIK
JEWELRY #Ninabee www.ninabee.nyc
MASKS Marcin Gajewski
CHOREOGRAPHY/CASTING Pascal Rekoert #flexicurve www.flexicurve.com
MUSIC Marcel Gschwend #mr.gschwend www.BIT-TUNER.net
CASTING Gilleon Smith #gilleonsmith www.gilleonsmith.com
PRODUCTION/PR The Bromley Group #TBGPR @tbg_world www.tbg-world.com
HAIR SHOW Laurent Dufourg for SALON PRIVÉ #privebylaurentd @privebylaurentd @privehair www.privebylaurentd.com 
MAKEUP SHOW NU EVOLUTION #nuevolutioncosmetics www.nuevolutioncosmetics.com
104 MODELS/DANCERS
Information coming soon!
PHOTOGRAPHERS SHOW
Luzena Adams #loveluzenafoto
Paul Terrie #paulterrie www.paulterrie.com
Nico Iliev www.cargocollective.com/nicoiliev
VIDEOGRAPHERS
Matthew Kohn #sinisterministerfarahkohn
Nadia Anderson & Chroniclemedialab Crew #_nadiaandersonwww.chroniclemedialab.com
VIDEO EDITING
Nadia Anderson #_nadiaandersonwww.chroniclemedialab.com
PHOTOGRAPHER LOOK BOOK
Remi Pujol www.remipujol.com